TEG Analytics is one of Australia’s leading analytical and data science businesses. Transforming data into actionable insights is at the heart of everything we do.
We work with brands, advertisers and publishers to unlock the value of their data by using ours. Through data enrichment, segmentation and modelling we improve business and marketing outcomes.
So, what sets us apart?
TEG has the richest affinity dataset in Australia, encompassing the passions and personality of millions of Australians. It’s a dataset culturally attuned to lifestyle choices and discretionary spend at scale.
We achieve this because our data encompasses the vast majority of activity across sports, music, arts, culture and family entertainment. With a similar data scale to Facebook and Google in Australia, it is a unique combination of cultural and transactional data which truly sets TEG Analytics apart.
What does this mean for you?
The scale and quality of TEG data allows for advanced segmentation, predictive analysis and unique customer insights. However, we recognise that every business is at a different point in their data maturity, so our solutions reflect the full spectrum of insights to activation.