RESOURCES

Explore our infographics and case studies for insights and inspiration.


INFOGRAPHIC | EVENT TOURISM IN AUSTRALIA

Today, more than ever, Australians are travelling longer distances to be a part of a live experience. Did you know that 73.8% of interstate flights to attend an event are booked after the tickets are purchased?
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CASE STUDY | HARNESSING THE POWER OF GENOME SEGMENTATION

How an FMCG retailer turned the tide on a loyalty program with declining purchases and an ageing demographic.
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INFOGRAPHIC | FAMILIES & LIVE ENTERTAINMENT IN AUSTRALIA
We take a closer look at family households with children under 18. The top event genre amongst this audience might surprise you.
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INFOGRAPHIC | 50 YEARS+ AUDIENCE IN AUSTRALIA

Get to know this audience in more depth as we profile their entertainment choices, spending behaviour and lifestyle preferences.
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INFOGRAPHIC | ESPORTS IN AUSTRALIA

Esports is a mega global industry that has made its mark in Australia in recent years with events like the Melbourne esports Open and Intel Extreme Masters. So who are these esports fans?
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CASE STUDY | ENGAGING AUSTRALIANS WITH THE ARTS
How Australia’s leading arts body made arts event data more accessible.
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