Understand the attitudes, motivations and lifestyle preferences of your customers with LIFE Segments.


LIFE Segments is TEG’s market-leading, behavioural, psychographic customer segmentation designed to deliver actionable insights.  A uniquely transaction-based segmentation, LIFE Segments is modelled off millions of customer transactions, with audiences clustered according to their live economy behaviour including entertainment spend, frequency and event diversity.

There are seven distinct segments categorising people’s leisure activities, interests and financial engagement, as well as providing insights into their event affinities, motivations and lifestyle preferences.

LIFE Segments emphasise psychology or mindset, and avoids labels based solely on location and demographics.

A new perspective on your customers. Click here to find out more.