With a heavy female and younger skew, this fashion and health conscious group take an active interest in staying at the forefront of the latest fads, fashion and celebrity news. Socialising, shopping, and looking and feeling good are a priority and they will invest in fitness and wellness, along with the latest products and apparel to ensure they are on-trend.
They gravitate towards popular and contemporary events, with concerts accounting for the majority of their time and expenditure. They seek out events that will excite and entertain, and are most comfortable with the big names in music and entertainment. Events are for having a good time with friends, and sharing the experience. If you didn’t post a photo on Instagram and snapchat your experience, were you really even there?
Despite their live for the now attitude, they maintain traditional values and hold conservative views around family and finances.
To learn more, contact us today.