TEG Analytics, one of Australia’s leading data analytical and data science businesses, today launched LIFE Segments™, TEG’s proprietary behavioural, psychographic customer segmentation for the Australian market.
In an Australian-first, LIFE Segments™ delivers new, powerful insights about customers across all industries by analysing millions of transactions across the live economy. LIFE Segments™ turns fan data into actionable customer segments for the broader market.
LIFE Segments™ has seven distinct segments, categorising people’s leisure activities, interests and financial engagement, as well as providing insights into their event affinities, motivations and lifestyle preferences. LIFE Segments™ emphasises psychology or mindset and provides unique insight into audiences that goes beyond demographics.
On launching LIFE Segments™, TEG’s General Manager of Analytics and Insights Andrew Reid said: “LIFE Segments™ is a game-changer for the market research industry, providing clients and brands with invaluable customer insights based upon actual consumer behaviour as expressed through their discretionary spending, and not just survey data.
“Using the expertise of both TEG Analytics and TEG Insights, LIFE Segments™ has created an innovative and powerful market research tool for Australian businesses to measure a customer’s lifestyle preferences and passions across entertainment and sports,” concluded Reid.
The development of LIFE Segments™ has been pioneered by TEG Analytics, the data and analytics division of TEG and brought to life using research from TEG Insights, TEG’s online research business.